A recent Poynter Media Trust Survey found 73 percent of Americans across the political spectrum have “a great deal” or “a fair amount” of trust in their local newspapers. That contrasts with 55 percent trust in national network news, 59 percent in national newspapers and 47 percent in online-only news outlets. Richner Communications has worked hard to earn — and keep — that trust and it has paid dividends for our advertisers. And according to Businesstown.com, “advertising in regional and national newspapers can be expensive. Advertising in local or community newspapers is less so and may provide a more focused advertising approach. If your business trade is localized, it certainly makes more sense to focus on the community or local papers that your customers are more likely to read.” Your local newsbrand, Source: Poynter Institute Media Trust Survey Comparing Americans’ trust in various media 73% 55% 59% 47%
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