LI Herald Media Kit

Sources: 1. Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications 2. Facebook internal data presented at Online News Association 2018 annual conference 3. Newsworks’ Generation News 4. Newsworks’ Battle for Attention 5. Newsworks’ How People Buy 6. Tribeca Venture Partners 7. Criteo’s The Shopper Story 8. 2018 Poynter Media Trust Survey 9. Newsworks’ and Lumen’s Attention In A Quality environment. 10. Media Birds, Inc. Consumers and local media 80% have a strong interest in hyperlocal news1 (and 56% want more hyperlocal news2) 74% of 18-34-year-olds regularly consume newsbrands. And 73% visit news sites for more information on stories seen on social media3 80% of readers consume print newsbrands with high attention compared with 54% consuming social media4 Vol. 34 No. 33 AUGUST 10-16, 2023 $1.00 Ryan o’Shea’s legacy lives on Page 10 Village names new top cop Page 19 HERALD _____________ ROCKVILLE CENTRE ____________ What’s ahead in Rockville Centre Rockville Centre is truly unlike so many communities in Nassau County, with a history that dates back nearly 150 years. The village is home to the illustrious St. Agnes Cathedral, Molloy University, Catholic Health’s Mercy Hospital, the John A. Anderson Recreation Center, the Rockville Links golf course, and so many of Long Island’s best restaurants and bars. The Rockville Centre Herald really is your community news source, and we take that mission very seriously. We’ve seen firsthand how neighbors come together to support one another and their village. This week’s Herald is being mailed to every home in the village, and includes a copy of our popular annual magazine, Living In Rockville Centre. It’s filled with great information you can use throughout the year. And it features the many acts of kindness that makes Rockville Centre such a great community. If you’re not a Herald subscriber, we hope a look at this week’s edition will persuade you that you should be. Each week in these pages — and on our website — we cover the big issues in the village, and you’ll find the local news that you can’t find anywhere else. And, of course, check out our indepth feature stories about your friends, neighbors or local students who are making a positive impact on the community, and who give Rockville Centre its unique character. If you’re not currently receiving the Rockville Centre Herald by mail each week, please help keep quality local journalism alive in your community by signing up for a free subscription. See our subscription offer inside on Page 8, or find us online at LIHerald. com/free. You can also call (516) 5694000, Ext. 7. If you’re already a Rockville Centre Herald subscriber, thank you for your support. We hope you are pleased with our coverage. If you’re new to the Herald, then you must know that our mission is to cover all the news of your neighborhood — from the schools to local sports. From houses of worship to philanthropic organizations. Please feel free to reach out with suggestions. You can contact your editor via email at doffner@liherald.com. Enjoy the Herald, and thanks for reading! Daniel Offner, Senior Editor Shauna Le Claire/Herald Taylor McManus, 10, playing for Team France, shoots on net against Team Japan during the skills competition. By ClARE GEHlICH Herald Intern The U.S. Women’s National Team has inspired young girls everywhere who hope to one day play soccer at the highest level. To help them reach for their potential, the South Side High School girls’ varsity soccer team held a World Cup-themed clinic on Aug. 3. Some 75 players took part, and they were split up into seven World Cup-style teams. Second- to fourth- grade girls represented Australia, England and Spain, while the fifth- to eighth-graders represented Japan, France, the Netherlands and Germany. The young athletes competed in events including dribbling and penalty shoot-outs, as well as a round-robin tournament. “I feel like everyone’s going to be really excited for everything, because we made everything super competitive, because that’s how you get little kids going,” Nora Basile, a co-captain of the Cyclones’ varsity soccer squad, said. “You just need them always doing something, just against each other. They always have more fun.” The initial excitement came when the high school players organized a “flagging” event on July 3, at which they unveiled the team assignments to the kids. Reese Haley, another Cyclones co-captain, and her fellow teammates placed American flags in the participants’ yards and displayed posters indicating their designated teams: green for Germany, orange for the Netherlands, red for Japan, and blue for France. The varsity players taught the younger chilSouth Side HS girls’ varsity hosts World Cup-theme clinic ConTinued on page 18 assisted living and memory care www.chelseaseniorliving.com • 516-764-4848 260 maple avenue, rockville centre, ny 11570 Let Our Amazing, Award-Winning Staff Take Care of Your Family Member 1224560 83% of household buying decisions are made on the local level6 and 80% do not start at an online search engine7 75% of consumers have a high level of trust in local media versus 57% in national media and 47% in online media8 75% of readers look at each newsbrand print advertisement and they were viewed 2.5 times longer than digital ads.9 400x conversion success after print/radio/tv call to action — greater than conversion after digital call to action10 80% of consumers have increased confidence in buying choice when seeing a product in a newsbrand5 LOOK InsIde Celebrating Mom Celebrating nurses Inside May 4, 2023 Celebrating ROOTED IN STRENGTH VOL. 100 nO. 19 MAY 4-10, 2023 $1.00 Lawrence schools get upgrades Page 5 HALB marks Israel’s 75 years Page 16 HERALD __________________ Nassau _________________ All the news of the Five Towns By HeRnesTO GALdAMeZ hgaldamez@liherald.com When the Nassau County Bridge Authority raised its tolls on the Atlantic Beach Bridge at the beginning of the year, Robert Sanchez, a Long Beach resident and an Uber driver, changed his daily routine. Sanchez, who has a degree in economics from Binghamton University, has always loved driving, and he applied to Uber in 2014 to see if it might be the career for him. “Nobody knew about Uber when I started, so you really couldn’t do any business on Long Island,” he recalled. “You had to really commute into Manhattan if you wanted to get any business.” For Sanchez, that meant using the Atlantic Beach Bridge. “The bridge is really the fastest way if you were starting off in the morning,” he said. In January, tolls on the bridge rose from $2 to $3 for passenger vehicles, and from as low as $4 to as high as $16 for trucks. The cost of the popular annual decals issued by the Nassau County Bridge Authority increased from $130 to $199 for vehicles registered in Nassau County, and from $175 to $349 for those registered elsewhere. On a typical day before the increases went into effect, Sanchez picked up riders in Long Beach, or across the bridge in Far Rockaway or other parts of Queens, and drove them into Manhattan. At the end of his shift, he came back across the bridge to get home. Now, when the day starts for him and he checks his Uber app in his apartment, he prioritizes Long Beach Uber riders and is less inclined to respond to those on the other side of the bridge. Over the course of his day, if he is headed to or from Manhattan, he goes the long way, taking Long Beach Road and the Southern State and Belt Parkways in order to avoid the bridge, and the higher tolls. Sanchez, who cannot purchase a yearly decal because his Toyota Camry is listed as a commercial vehicle, now buys a 20-trip card — whose prices jumped from $15 to $30 at the beginning of the year — every two to three months. Continued on page 11 Motorists adjust to Atlantic Beach Bridge toll hikes Running to help save lives Courtesy Richard Brodsky RICHARd BROdsKY And his wife, Jodi, fourth and fifth from left, have provided food, shelter, clothing and medical attention for people in Kenya since his foundation was founded in 2004. Continued on page 7 Ichanged my driving habits completely. ROBeRT sAnCHeZ Long Beach By HeRnesTO GALdAMeZ hgaldamez@liherald.com “Go Richard! Go Richard! We love you!” That’s what Atlantic Beach resident Richard Brodsky heard while he was running in the Boston Marathon last month. The 70-year-old is no stranger to marathon running, but everywhere he goes, he is reminded of why he runs. “Just because you have HIV and brain cancer doesn’t mean your life is over,” he said. Brodsky, a former architect, was 45 in 1997, when he received an HIV-positive diagnosis. He had to tell his wife, Jodi Brodsky, about the diagnosis and admit to her that he is bisexual. “It was the worst day of my

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